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About Us

AFI BRAKE MANUFACTURING SDN. BHD. is located in Kuala Terengganu, Malaysia (45 minutes flight from Kuala Lumpur International Airport). Established in 1997, we an integrated manufacturer of automotive disc brake pads for aftermarket segment.

We are responsible for every single step of the production of our brake pads, from the making of moulds, metal stamping, material formulation, packing to research and development. In order to produce finer quality products, we also continuously update our technology. Besides manufacturing our own products under our brand names, we also provide customers’ brand manufacturing service.

Apart from the quality of our products and services, the human resources factor also plays a key role. Good management and highly trained workforce ensure that goals are achieved. We have obtained MS ISO 9001 quality management system awards and received the Golden Bull Award 2011, the award that recognizes Malaysia 100 outstanding SMEs.

In 2015, our product quality as successfully earned us the SIRIM product certification MS 1164: 2005 as well as world recognized E-Mark certification (E11).

Coordinated marketing, product R&D, plus after sales services are keys to our success. We have also gained the reputation for our innovative ideas. All these contribute to our good name in both the domestic and international markets.


Company Milestone

1995 Our factory, Auto Friction Industries Sdn. Bhd. (AFI), was located in Selangor. We only concentrated at export market.
1997 Auto Friction Manufacturing Sdn. Bhd. (AFM) took over the production line and relocate our factory to Kuala Terengganu, Malaysia. Auto Friction Industries Sdn. Bhd. acts as the marketing arm.
2000 We stop produced Asbestos product and only produce Asbestos Free products (Semi-metallic).
2001 Started to develop our domestic market (wholesales and contract manufacturing service).
2002 Established our own brand, AFI BRAKE and commenced production for Low Metal and Non-Asbestos Organic (NAO) formulation.
2004 AFM obtained MS ISO 9001: 2000 certification.
Participated in Expo Cintai Malaysia 2004.
2006 Auto Friction Industries Sdn. Bhd. changed the company name to AFI BRAKE (M) SDN BHD. for marketing purpose.
We formed a marketing arm, BREMSEN BRAKE (EM) SDN. BHD. to distribute our product in East Malaysia.
We expanded our factory building.
We participated in Automechanika Frankfurt.
2007 Commenced production of Ceramic Formulation products.
AFI BRAKE obtained the Asia Pacific Super Excellent Brand Award 2006/2007.
2008 AFI BRAKE (M) Sdn. Bhd. obtained the Golden Bull Award 2008 and Enterprise 50 Award.
Participated in Expo Cintai Malaysia 2008 (The 7th Malaysia International Trade & Consumer Fair) on 3 – 7 December 2008 at Malaysia International Exhibition & Convention Centre (MIECC).
2011 AFI BRAKE (M) SDN. BHD. relocated its office to Jalan Ipoh, Kuala Lumpur.
AUTO FRICTION MANUFACTURING SDN. BHD. received the Golden Bull Award 2011.
Started to export to Australia, China and Indonesia.
2012 Launched our new product (CERAMATE).
Started to export to Iraq and Sri Lanka.
2013 Participated in Automechanika Dubai from 11.06.2013 - 13.06.2013.
Participated in Malaysia International Bus,Truck & Components Expo (MIBTC) 2013 from 13 - 15 June 2013.
Participated in Automechanika Moscow from 26 - 29 August 2013.
Participated in MYANAUTO 2013 from 20-22 November 2013.
Participated in Automechanika Shanghai from 10 - 13 December 2013.
2014 Changing the company name from Auto Friction Manufacturing Sdn. Bhd. to AFI Brake Manufacturing Sdn. Bhd. effective 01/01/2014 due to the business expansion needs.
Participated in The 6th Indonesia International Auto Parts, Accessories and Equip Exhibition 2014 (inAPA 2014) on March 19-22, 2014.
Participated in Automechanika Dubai 2014 on 03-05 June 2014.
2015 Participated in Automechanika Kuala Lumpur 2015 (19th March 2015 - 21st March 2015)
Participated in Automechanika Dubai from 02.06.2015 - 04.06.2015
Celebrate 20th anniversary with the honouring of Malaysian Standard MS1164:2005 and E Mark European Union Product Certification on 28th October 2015 (Wednesday) at Dorsett Grand Subang.
Participated in Automechanika Shanghai from 02.12.2015 - 05.12.2015
2016 Participated in Automechanika Dubai 2016
Participated in Automechanika Shanghai 2016
2017 Participated in Automechanika Dubai 2017
Participated in SAIGON Autotech 2017
Participated in Automechanika Shanghai 2017 (29 Nov - 2 Dec 2017)
2018 Participated in TAIPEI AMPA 2018 (11th - 14th April 2018)
Participated in Automechanika Dubai 2018 (1st May – 3rd May 2018)
Participated in Automechanika Frankfurt 2018 (11th September – 15th September 2018)
Participated in Automechanika Shanghai 2018 (28th November – 1st December 2018)
2019 Participated in Automechanika Ho Chi Minh City 2019 (28th February – 2nd March 2019)
Participated in Australian Auto Aftermarket Expo 2019 (4th – 6th April 2019)
Participated in Automechanika Dubai 2019 (10th – 12th June 2019)
Participated in AMPA MYANMAR 2019 (26th – 29th September 2019)
Participated in Automechanika Shanghai 2019 (3rd – 6th December 2019)