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Established in 1995

With AFI Brake, You Are in Control

AFI Brake – friction product provider for the aftermarket industry, including disc brake pads and brake shoes for passenger car, commercial vehicle and motorcycles. Engineered for safety, reliability, and performance, our innovative braking systems keep drivers in control in every situation.

The Company

30+

Years of Experience

AFI BRAKE has been in the industry since 1995, bringing decades of experience and specialising in the distribution of superior automotive spare parts. Today, under AFI Brake Manufacturing Sdn. Bhd., we continue to innovate and deliver solutions that exceed expectations.

1995

Establishment of AFI
Auto Friction Industries Sdn. Bhd. (AFI) had strong beginnings in Selangor, finding it’s foothold in the export of brake pads to Japan.

1997

Setting up Roots
Amidst the Asian financial crisis, AFI continued to expand, establishing the Auto Friction Manufacturing Sdn. Bhd. (AFM) factory in Kuala Terengganu.

2000

Putting the Brakes on Asbestos
With health and safety being one ot AFI’S top priorities, the company reinvented itself by making the switch from asbestos formulation to semi-metallic formulation.

2002

A Brand on its Own
As AFI continued to gain traction, it introduced its very own brand, AFI BRAKE. The company also started the production of low metal and refined non-asbestos organic (NAO) brake pads.

2004

Quality Assurance
AFM succeeded in receiving the MS ISO 9001: 2000 certification. a testament to its commitment towards consistently enhancing consumer satisfaction and providing quality products.

2006

From West to East
AFI was renamed AFI BRAKE (M) Sdn. Bhd. Subsequently. it continued to further develop its domestic reach, establishing Bremsen Brake (EM) Sdn. Bhd in Sabah.

2008

A Testament of Strength and Growth
AFI was recognized for its outstanding business achievement. winning the Golden Bull Award 2008 and Enterprise 50 Award.

2011

Setting up Marketing Office
AFI Group continues to strengthen its presence in Malaysia with its marketing office strategically located along Jalan Ipoh, Kuala Lumpur. As part of its expansion, the group introduced Hi-Q® Distributors (M) Sdn. Bhd., a dedicated arm specialising in the distribution of high-quality auto spare parts and lubricants for passenger vehicles.

2011

Honoured with the prestigious Golden Bull Award
In recognition of its entrepreneurial spirit, business excellence, and steady growth, AFI Brake (M) Sdn. Bhd. was honoured with the prestigious Golden Bull Award 2008 as one of Malaysia’s 100 Outstanding SMEs. This accolade marks a significant milestone for the company, affirming its position as a trusted industry leader and celebrating its dedication to quality, innovation, and customer satisfaction.

2012

Expanding Global Reach
AFM’s international reach continued to grow as it began exporting to Oceania and Southeast Asia in 2011 and to the Middle East and South Asia in 2012.

2014

AFI Brake Manufacturing Sdn. Bhd
Auto Friction Manufacturing Sdn. Bhd. was renamed AFI Brake Manufacturing Sdn. Bhd. (ABM) in 2014.

2015

20 Years of Excellence
ABM marked its 20 anniversary by receiving the Malaysian Standard MS1164:2005 certification and E-Mark European Union Product Certification. Products certified by E-Mark are recognized by all EU member states, allowing AFI to venture into the European market.

2015

Harnessing New Technology
AFI Metal Sdn. Bhd. was established, focusing on the production of brake shoes and enhanced their metal stamping process using the latest progressive stamping die technology. In the same year, ABM began development of its truck brake parts range.

2016

Penetrating New Market
AFI began exporting its diverse range of products to Africa and West Asia. It also set up Bremskerl for the domestic distribution of its truck brake parts range.

2017

Under the Roof
Continuing on its upward growth trajectory, AFI Group Sdn. Bhd. was established as the holding company for all of its subsidiaries.

2020

Bigger and Better
With business growing exponentially, AFI set a new foundation stone for a 14,200m2 factory in Kuala Terengganu.

2023

New Beginning
2023 saw the completion of AFI’s new factory and the start of its progressive Industry 4.0 automation process that utilizes modern control systems and sophisticated software systems. The Industry 4.0 automation process integrates the ERP system with the Internet of Things, allowing data to be obtained in real-time and processing to be streamlined.

2025

LeafMark™with a Level 'N' rating
In our pursuit of sustainability, AFI Brake was proudly awarded the LeafMark™with a Level ‘N’ rating — certifying that our brake pads contain less than 0.5% copper by weight. This milestone affirms our commitment to environmentally responsible manufacturing and compliance with global standards for cleaner, greener mobility.

Leading in REM, Expanding into OEM

At AFI, we have established a strong foundation in REM (Replacement Equipment Manufacturing), ensuring precision, quality, and performance in every brake component we produce. Our expertise spans from material formulation to advanced testing, meeting the highest aftermarket standards. With this proven track record, we are now actively exploring OEM (Original Equipment Manufacturer) opportunities, bringing our capabilities to new heights through brand partnerships.
Group of Companies
Products
All Products

Quality Braking You Can Trust

Our products are engineered to deliver original equipment (OE) quality braking. Designed for vehicle manufacturers and available for the aftermarket, they ensure safety and reliability every time.

Brake Pads
Brake Shoes
Brake Linings
Awards & Accolades
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Winner of the Malaysia’s Enterprise 50 Award Programme

2008

Winner of the Golden Bull Award 2008

The 6th Malaysia's 100 outstanding SME's

MS1164:2015 PC001970

SIRIM QAS International Product c ertification licence

MS ISO 9001:2015 Reg No. AR3157

SIRIM QAS International Quality Management system certification

UK Vehicle Certification Agency

Certified by The United Kingdom Vehicle Approval Authority

Asia Pacific Super Excellent Brand 2006/2007

For the outstanding achievements, excellent service and quality products

UK E11

Approval by E Mark - The United Kingdom Vehicle Approval Authority

AMECA

Certified by AMECA notice of Equipment Compliance

Why choose us?

Setting new industry standards and unparalleled excellence in client Service.

Read more about us

Quality Assurance

Our brake pads deliver original equipment (OE) quality braking. Specifically designed for vehicle manufacturers and directly available to the aftermarket, they ensure safe, reliable braking every time.

Comprehensive Services

We handle every step of brake pad production, from making moulds and metal stamping to material formulation, packing, and research and development. Additionally, we offer customers’ brand manufacturing services.

Certifications and Awards

AFI Brake Manufacturing has obtained MS ISO 9001 quality management system awards. We received the Golden Bull Award in 2011, recognizing us as one of Malaysia’s outstanding SMEs. In 2015, our product quality earned us SIRIM product certification (MS 1164:2005) and world-recognized E-Mark certification (E11).

Innovation and Reputation

Our coordinated marketing, product R&D, and after-sales services contribute to our success. We’ve gained a reputation for innovative ideas, both domestically and internationally.

Driving Excellence Worldwide.

Years of expertise in brake manufacturing
0 +
Years of ISO-certified quality assurance
0 +
Product variations
0 +
Skilled employees across the group
0 +
Products exported globally
25 %

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Industry
Automation 4.0

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