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The Company

A Preferred technology & engineering driven partner
The Company

1995

Established

Since 1995, AFI Group Sdn. Bhd. has grown into a strategic holding company, overseeing the sustainable development of its subsidiaries in the automotive industry. With a strong presence in braking systems and metal fabrication, AFI Group supports the continuous growth of AFI Brake Manufacturing, AFI Brake (M), and AFI Metal (M), Bremsen Brake (EM), Bremskerl (M) and Hi-Q Distributors (M). Together, we drive innovation and excellence to meet the evolving needs of manufacturing and aftermarket distributors worldwide.

30+

Years of Experience

Group of Companies

AFI Group Malaysia: Leaders in Automobile Brake Parts Manufacturing, Distribution, and Marketing

AFI Group Sdn. Bhd

We believe that strong leadership and strategic management are the keys to sustainable success.

AFI Brake (M) Sdn. Bhd

The sole distributor of AFI Brake products in Malaysia, supplying premium brake system parts nationwide.

AFI Metal (M) Sdn. Bhd

A leading manufacturer of automotive moulds, metal backing plates, and brake accessories, ensuring durability and precision.

Bremsen Brake (EM) Sdn. Bhd.

A trusted distributor in East Malaysia, specializing in brake parts, suspension parts, automotive spare parts and lubricants.

Bremskerl (M) Sdn. Bhd

Distributing reliable brake system parts for commercial vehicles, ensuring safety and efficiency.

Hi-Q Distributors (M) Sdn. Bhd

A leading distributor of lubricants, suspension systems, and auto spare parts for passenger vehicles.

Milestones
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1995

Establishment of AFI
Auto Friction Industries Sdn. Bhd. (AFI) had strong beginnings in Selangor, finding it’s foothold in the export of brake pads to Japan.

1997

Setting up Roots
Amidst the Asian financial crisis, AFI continued to expand, establishing the Auto Friction Manufacturing Sdn. Bhd. (AFM) factory in Kuala Terengganu.

2000

Putting the Brakes on Asbestos
With health and safety being one ot AFI’S top priorities, the company reinvented itself by making the switch from asbestos formulation to semi-metallic formulation.

2002

A Brand on its Own
As AFI continued to gain traction, it introduced its very own brand, AFI BRAKE. The company also started the production of low metal and refined non-asbestos organic (NAO) brake pads.

2004

Quality Assurance
AFM succeeded in receiving the MS ISO 9001: 2000 certification. a testament to its commitment towards consistently enhancing consumer satisfaction and providing quality products.

2006

From West to East
AFI was renamed AFI BRAKE (M) Sdn. Bhd. Subsequently. it continued to further develop its domestic reach, establishing Bremsen Brake (EM) Sdn. Bhd in Sabah.

2008

A Testament of Strength and Growth
AFI was recognized for its outstanding business achievement. winning the Golden Bull Award 2008 and Enterprise 50 Award.

2011

Setting up Marketing Office
AFI Group continues to strengthen its presence in Malaysia with its marketing office strategically located along Jalan Ipoh, Kuala Lumpur. As part of its expansion, the group introduced Hi-Q® Distributors (M) Sdn. Bhd., a dedicated arm specialising in the distribution of high-quality auto spare parts and lubricants for passenger vehicles.

2011

Honoured with the prestigious Golden Bull Award
In recognition of its entrepreneurial spirit, business excellence, and steady growth, AFI Brake (M) Sdn. Bhd. was honoured with the prestigious Golden Bull Award 2008 as one of Malaysia’s 100 Outstanding SMEs. This accolade marks a significant milestone for the company, affirming its position as a trusted industry leader and celebrating its dedication to quality, innovation, and customer satisfaction.

2012

Expanding Global Reach
AFM’s international reach continued to grow as it began exporting to Oceania and Southeast Asia in 2011 and to the Middle East and South Asia in 2012.

2014

AFI Brake Manufacturing Sdn. Bhd
Auto Friction Manufacturing Sdn. Bhd. was renamed AFI Brake Manufacturing Sdn. Bhd. (ABM) in 2014.

2015

20 Years of Excellence
ABM marked its 20 anniversary by receiving the Malaysian Standard MS1164:2005 certification and E-Mark European Union Product Certification. Products certified by E-Mark are recognized by all EU member states, allowing AFI to venture into the European market.

2015

Harnessing New Technology
AFI Metal Sdn. Bhd. was established, focusing on the production of brake shoes and enhanced their metal stamping process using the latest progressive stamping die technology. In the same year, ABM began development of its truck brake parts range.

2016

Penetrating New Market
AFI began exporting its diverse range of products to Africa and West Asia. It also set up Bremskerl for the domestic distribution of its truck brake parts range.

2017

Under the Roof
Continuing on its upward growth trajectory, AFI Group Sdn. Bhd. was established as the holding company for all of its subsidiaries.

2020

Bigger and Better
With business growing exponentially, AFI set a new foundation stone for a 14,200m2 factory in Kuala Terengganu.

2023

New Beginning
2023 saw the completion of AFI’s new factory and the start of its progressive Industry 4.0 automation process that utilizes modern control systems and sophisticated software systems. The Industry 4.0 automation process integrates the ERP system with the Internet of Things, allowing data to be obtained in real-time and processing to be streamlined.

2025

LeafMark™with a Level 'N' rating
In our pursuit of sustainability, AFI Brake was proudly awarded the LeafMark™with a Level ‘N’ rating — certifying that our brake pads contain less than 0.5% copper by weight. This milestone affirms our commitment to environmentally responsible manufacturing and compliance with global standards for cleaner, greener mobility.
Awards & Accolades
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Winner of the Malaysia’s Enterprise 50 Award Programme

2008

Winner of the Golden Bull Award 2008

The 6th Malaysia's 100 outstanding SME's

MS1164:2015 PC001970

SIRIM QAS International Product c ertification licence

MS ISO 9001:2015 Reg No. AR3157

SIRIM QAS International Quality Management system certification

UK Vehicle Certification Agency

Certified by The United Kingdom Vehicle Approval Authority

Asia Pacific Super Excellent Brand 2006/2007

For the outstanding achievements, excellent service and quality products

UK E11

Approval by E Mark - The United Kingdom Vehicle Approval Authority

AMECA

Certified by AMECA notice of Equipment Compliance

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