AFI Group Sdn. Bhd
(201701022024)
The Company
A Holding Company Committed to Growth and Innovation
At AFI Group Sdn. Bhd., we believe that strong leadership and strategic management are the keys to sustainable success. As a holding company, we oversee and support a growing network of subsidiaries in the automotive sector, ensuring that they continue to deliver quality products and services while expanding their global reach.
With subsidiaries such as AFI Brake Manufacturing Sdn. Bhd., AFI Brake (M) Sdn. Bhd., and AFI Metal (M) Sdn. Bhd., we facilitate the growth of businesses involved in brake system manufacturing, metal fabrication, and distribution. By providing financial stability, operational guidance, and long-term business strategies, we enable our companies to remain competitive and future-ready.
Beyond overseeing business operations, AFI Group plays an essential role in global expansion, supply chain management, and innovation development. We drive progress by ensuring that our subsidiaries have the resources and expertise needed to adapt to industry trends and meet evolving customer needs.
Looking ahead, AFI Group remains committed to strengthening its subsidiaries, fostering innovation, and expanding its global influence, ensuring long-term success in the competitive automotive industry.
Our Goal
Strengthening subsidiaries with Unified Vision and Industry Expertise
Vision
To establish AFI as the most trusted and recognized name in Malaysia’s brake and automotive spare parts industry, ensuring that when customers think of high-quality brake products, they think of AFI first.
Mission
- Guide and support the subsidiaries under AFI Group, ensuring sustainable growth and operational excellence.
- Strengthen the AFI brand presence in the market through strategic marketing, customer engagement, and industry leadership.
- Enhance product quality and innovation to maintain a competitive edge in the automotive spare parts sector.
- Expand our market reach in Malaysia and internationally, making AFI a global name in braking solutions.
- Ensure that every company under AFI Group aligns with our vision of quality, reliability, and customer trust.
Innovation and Reputation
Our coordinated marketing, product R&D, and after-sales services contribute to our success. We’ve gained a reputation for innovative ideas, both domestically and internationally.
Our Motto
3Cs Motto
Commitment
Continuous Growth
It is not just about expanding our market share; it is about constant improvement in everything we do. From product innovation to operational efficiency, AFI Group focuses on adapting to new technologies and embracing industry advancements. Our subsidiaries are encouraged to invest in research and development, adopt best practices, and pursue new opportunities to enhance our capabilities. We believe that growth comes from learning, evolving, and challenging ourselves to be better. This philosophy drives us to become a global leader in the automotive industry.
Customer Satisfaction
At AFI Group, customer satisfaction is not just a goal, but a commitment to providing products and services that consistently exceed expectations. We focus on understanding the unique needs of our customers and building long-term relationships based on reliability, trust, and value. By actively listening to customer feedback, we ensure that our solutions meet both current demands and future expectations. Our dedication to customer satisfaction means delivering high-quality products, offering timely support, and ensuring that every interaction with our brand reflects the commitment to excellence that AFI Group stands for.
Group of Companies
AFI Group Malaysia: Leaders in Automobile Brake Parts Manufacturing, Distribution, and Marketing
We believe that strong leadership and strategic management are the keys to sustainable success.
The sole distributor of AFI Brake products in Malaysia, supplying premium brake system parts nationwide.
A leading manufacturer of automotive moulds, metal backing plates, and brake accessories, ensuring durability and precision.
A trusted distributor in East Malaysia, specializing in brake parts, suspension parts, automotive spare parts and lubricants.
Distributing reliable brake system parts for commercial vehicles, ensuring safety and efficiency.
A leading distributor of lubricants, suspension systems, and auto spare parts for passenger vehicles.
